Laura Oden is not only a talented entrepreneur, she is also a talented musician. Celia made her talk about how she got into music and how it gives her an advantage when it comes to making shoes.
When did you start playing music?
I've been playing music my whole life. I picked up guitar when I moved to Alaska in '94. I took a couple really long hiatuses and picked it up for good in 2010 when I started writing music for my first album.
Is it hard to be a musician with lymphedema?
Yes. It's hard to get cute outfits to wear on stage. I really want to get a cute pair of boots to wear with my guitar. Pants are hard. When you have one leg bigger than the other, it's hard to find a pair that makes you look great.
Is there something about being a musician that makes you a better entrepreneur?
Oh totally. 100%. Being a musician forces you to break through resistance you have to promoting your ideas and self interests. You have to get over it really quickly. It's really hard to promote yourself. In a start up, you really have to promote your ideas and your company without hesitation. I think we've gotten really good at that since we started Pandere.
Has your musical creative process influenced your approach to shoe design?
I think it's given me a lot of ability to have faith in a process organically unfolding. It helps to know that it is a way things happen and not to worry about it too much. Shoes take time, music takes time but the end product is going to be magical.
What is next for Pandere?
We have some really exciting things happening in the hopper. We are working to make a cool prototype, and everyday we get closer to having the right shoe. Other than that, I want everyone to stay tuned to see what happens next. We have some exciting announcements coming up soon.